As a small business in the United States, we are always keeping an eye on our industry and the statistics and trends shaping it. Here are some of the most important trends related to the apparel industry in the U.S.
Statistics and Trends on the State of the U.S. Apparel Industry
- As of 2025, the U.S. apparel market was valued at approximately $395 billion.
- Retail clothing sales in the United States average $25.63 billion every month.
- The industry is growing at an annual rate of 4.6% and employs more than 1.1 million people.
- Online apparel sales account for roughly 39% of total sales, while mobile shopping represents 64% of that digital total.
- The average U.S. household spends approximately $162 per month on apparel.
- There are 11,539 apparel manufacturing companies in the U.S.
- Casualwear is the largest segment of the industry, holding 36% of the market, followed by sportswear (21%), formalwear (14%), intimatewear (10%), and workwear/uniforms (9%).
Apparel Industry Trends
- The industry is heavily adopting augmented reality (AR) for virtual fitting rooms, with brands who utilize this technology seeing a 25% increase in conversion rates.
- Small businesses now make up 40% of the market.
- U.S. apparel manufacturing is currently dominated by "micro-factories," as 76% of American apparel mills having fewer than ten employees.
- Despite a focus on being "made in the USA," 15-20% of apparel and fabric mills explicitly use imported materials
- The sustainable apparel segment is growing at 11.3% annually, with 57% of shoppers considering a brand's sustainability very important.
- The resale market is forecast to reach $80 billion by 2028.
People continue to shop online in big numbers, and we've been carving out our space in that world since 2012, separating ourselves by being a true, 100%, made-in-the USA apparel brand. As a small business, we work with other small businesses around the country to ensure every product is entirely sourced, manufactured, and printed right here in the United States, never importing any materials. We're proud to maintain that distinction, helping to support American workers and small businesses throughout the U.S.
